Try out any number of message variations inside a campaign and let Motion take care of figuring out which user should get which message.
Say goodbye to vanilla, broadcast messaging. With Motion, you launch campaigns that listen, learn, and adapt.
Motion finds groups of potential customers and customer groups you didn't know existed.
Motion is a key component of your larger personalization strategy, complimenting your team and marketing technology stack.
Beautiful, automated reporting and recommendations that help your team produce content that gets results.
Motion works WITH your existing marketing automation stack, helping you make the most of it.
Motion is a brain for your marketing automation system. It finds the message variations that most resonate with your target audience.
Pretty much anything you can imagine and create: email subject lines, different message content, tone, layout, graphics, html versus text, etc. We're adding support for channels, landing pages, and other cool stuff. Motion also lets you test multiple variables at once.
You care about your customers. Think of message optimization as a form of listening. Your messaging and communications are opportunities to listen better. If you do this well, you create more opportunities, deeper relationships, faster conversions. The old mass-market broadcast approach is out. Your customers will go where they feel heard and valued. We can help.
Some testing is better than none, but Motion goes way beyond A/B/N. Classic A/B/N tests send the same number of messages for each variation to learn what option is best. This means that as the number of message variations grows, you are sending more customers an inferior message during the testing period. In contrast, Motion experiments with any number of variations over time, incrementally learning which work best, and adapting to maximize overall campaign performance. Instead of static batch 'n blast, you create a campaign that listens and adapts.
Magical elven unicorns. Just kidding. We spent 18 months developing a custom machine learning engine that takes inspiration from the Adtech world, but adapts it to Marketing.
You give Motion an audience and set of message variations or treatments. Motion constructs the optimal experimental plan and sends out waves of those treatments to representative audience samples. As your audience responds to treatments, Motion builds those incremental results into the next wave. Motion gradually shifts investment from the treatments that perform less well to the ones that perform best. You don't have to do anything here; Motion does all of this for you. No guessing. Just awesome.
Either. Both. It's for human beings.